Insights
Perspectives on strategy, brand, and communications across Africa and beyond.
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10/8/26
When a Brand Looks Good but Doesn’t Feel Like Anything
There is no shortage of good-looking brands. Open Instagram and you will find beautifully designed logos, carefully curated feeds, polished websites and campaigns that…
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10/8/26
Your Brand Is Saying Something. Is Anyone Listening?
Every business communicates. Whether through advertising, social media, public relations, customer service, a website, or even the way its people interact with customers, a…