Simi Joel
Author of 'When the Lights Turned Red' — supported across a full pre-launch and post-launch communications campaign.
The Challenge
A debut book needs momentum before it lands and reasons to stay visible long after. Without an existing content engine, the author's material risked going out as one-off announcements instead of a sustained narrative.
Our Solution
We supported both the pre-launch and post-launch phases, developing and editing video content from the author's existing materials. Book excerpts and blurbs were turned into engaging promotional content, and we ran awareness and outreach to bloggers and reviewers to widen visibility for the release.
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What Our Clients Say
“5th Quadrant transformed how our brand is perceived. Their strategic communication framework gave us clarity, and the results spoke for themselves within the first quarter.”
Adaeze Okonkwo
Head of Corporate Affairs
